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Eve Frances Fisher
Copywriter / Storyteller
Australia
Don't miss out. Seize the moment!
No one wants to look back, wishing they had done more...
We all have that friend that constantly seems like they are doing something cool and interesting. You know this friend is most likely putting up a front, but there’s a small part of you that can’t help but question… “Am I missing out?”
The consumer journey begins with print, social and OTT ads.
Followed by email marketing that gets the consumer to fall in love with what Australia has to offer.
Online display ads and post cards will increase awareness and lead consumers to our microsite.
Our microsite: The Pouch
Engagement with the campaign concludes the consumer journey with Buzzfeed quizzes and an app that they can schedule their trip on.
Make memories you can be proud to look back on.
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